If you ever meet someone from Nebraska, you’ll discover they are some of the most authentic people you will ever meet. That’s why this campaign centers around that fact. We pushed forward with honest messaging that sounded like a Nebraskan, and paired it with emotional story-telling that gets at the heart of what this state is all about — at our core, we may be known for farms and livestock, but we’re much more than that. This state fair campaign celebrates what makes Nebraska unique, and what makes the experience at the fair even more unique.