At their very core, MemorialCare is a hospital system that is a champion for patients. As part of this rebrand under the system of hospitals all over California, we needed to simply convey their message - “We’re Here.” This high-level strategy reached down to the service line messaging and every other tactic to consistently implement their core persona. Cohesive and consistent design throughout the myriad of messages helped reinforce their presence in the area for patients against some of its largest competitors.