In the agency world, you don’t often win over the new client and then move forward without changes. And in this rare case, that is exactly what happened. Hoegemeyer Hybrids was commited to making a change to their reputation, but they couldn’t compete with the big name brands like Pioneer, so that’s exactly what we didn’t do. We did not compete, and instead focused on their unique positioning of being the underdog. This concept hones in on working harder than the competition, because they’re local, genuine and they have the history to prove it.