How do you top a city’s number one tourist attraction? You put a troll under it, obviously. That wasn’t the only thing either; complete with QR videos, a storybook donated to local elementary schools, and a visit by the mayor, Omar the Troll was welcomed with open arms to his new home in Omaha.

Children's Nebraska launched a new campaign to highlight its commitment to providing exceptional pediatric care. Centered around the creative direction and powerful tagline "Believe in Better," this campaign aims to inspire confidence and trust in the hospital's ability to deliver superior healthcare outcomes for children.

The tagline "Believe in Better" embodies the hospital's dedication to continuous improvement, innovation, and unwavering compassion. It reassures parents and the community that Children's Nebraska is committed to not just meeting but exceeding healthcare standards.

Madonna Rehabilitation Hospitals was ready to expand its reach. It had grown into one of the nation’s largest hospitals of its kind and a destination for patients around the country. With a stunning $57 million expansion and renovation project nearly complete, the time was right to unveil a bold new brand to continue the hospital system’s rise. Through an identity overhaul and multiple campaigns, we reintroduced Madonna to the world and healthcare community.

The "From Out of Nowhere: Discover Omaha's Hidden Treasures" campaign is designed to captivate and attract tourists by highlighting the city's unexpected and lesser-known attractions. By leveraging the theme of surprise and discovery, the campaign aims to entice visitors to explore Omaha, leading to increased hotel stays and positioning Omaha as a prime fly market destination.

Culinary Magic and Omaha, Nebraska are not two phrases you would ordinarily put together. The promotion of Omaha’s food scene has always faced a challenge of evolving past its steak-loving reputation of years past. To fight that, we put our creative where our mouth is (food shoots are fun) and showcased exactly what Omaha hidden gems are waiting for visitors. Paired with fresh graphics and even better footage, these videos demonstrate Omaha’s unique offerings of Tacos, Vegan, Coffee and Dessert specialties.

After a year of making new friends, we realized that Omar the troll needed an origin story to further his connection to Omaha. This new digital experience made made a children’s story come to life through simple animations, sound effects and a very cute baby troll. Check out the whole experience at OmartheTroll.com.

Hoegemeyer Hybrids, a company who has walked the fields of their farmers and customers for eight decades, wanted to express themselves in a bold way — without neglecting their roots. To help them stand out, we embraced what already makes them great: unwavering authenticity. By developing campaigns with sincere visuals and a straightforward tone, we continue to help Hoegemeyer grow as a robust hybrid of local service and world-class genetics.

The Cattlemen’s Beef Board advocates for beef producers to help drive demand for their product globally. But it only survives with the support of the cattlemen community. We crafted an identity and a message for the Beef Board that encouraged cattleman to trust them with their Beef Checkoff dollars. Drawing on real, demonstrable success stories, we created a direct and memorable campaign that showed beef producers how their dollar could work as hard as they did.

At their very core, MemorialCare is a hospital system that is a champion for patients. As part of this rebrand under the system of hospitals all over California, we needed to simply convey their message - “We’re Here.” This high-level strategy reached down to the service line messaging and every other tactic to consistently implement their core persona. Cohesive and consistent design throughout the myriad of messages helped reinforce their presence in the area for patients against some of its largest competitors.

A unified message for a unique audience. Joint pain symptoms, treatment and recovery look different to every patient. To reinforce the idea of individualized care, we created fun audience categories to show what their success could look like. The result: a campaign filled with energy and optimism.

These short story collections held hundreds of tales of crime, murder and mystery - they lacked, however, a great sense of design consistency and impact for its readers. These cover designs were created to help the series build a reputation deserving of the stories within them.

On ongoing challenge of promoting Omaha’s number one tourist attraction is coming up with new and exciting activities to do on it. We set forth to come up with the all walks of life campaign, or ‘Bobwalking,’ which demonstrates that anyone is welcome and there is more fun to be had when at Bob the Bridge.

How do you get a family that is divided by politics to come together? Get them to vote for your daughter of course. This birthday theme came naturally during the election year, and was a unique way to celebrate our daughter turning one, and to make a stand for what we believe in - women (and babies) really can do anything!

I may be a Creative Director these days, but my first love has always been print design. I love the textures of letter press or screen-printing, and the playful tone that illustration provides. My day job has always been for big clients with impossible problems to solve, but I have been the most rewarded by creating things for friends who are in a pinch. These moments are the ones we cherish the most, they most certainly should be commemorated with beautiful design.

In the agency world, you don’t often win over the new client and then move forward without changes. And in this rare case, that is exactly what happened. Hoegemeyer Hybrids was commited to making a change to their reputation, but they couldn’t compete with the big name brands like Pioneer, so that’s exactly what we didn’t do. We did not compete, and instead focused on their unique positioning of being the underdog. This concept hones in on working harder than the competition, because they’re local, genuine and they have the history to prove it.

If you ever meet someone from Nebraska, you’ll discover they are some of the most authentic people you will ever meet. That’s why this campaign centers around that fact. We pushed forward with honest messaging that sounded like a Nebraskan, and paired it with emotional story-telling that gets at the heart of what this state is all about — at our core, we may be known for farms and livestock, but we’re much more than that. This state fair campaign celebrates what makes Nebraska unique, and what makes the experience at the fair even more unique.

The pandemic has made life for many of us come to a screeching halt, missing family get togethers, game days and everything between. The purpose of this campaign was simple: get more shots in arms. We went about this by getting at the heart of where we hope to return. The message is simple: Get your vaccine and get back to what you love.