Work on T-Mobile focused on implementing the brand's 'un-carrier' style by creating a juxtaposition of hard-hitting messages and vibrant art direction. From a branding takeover of some of the largest malls in the South, to making their presence known in Detroit with a region-specific out-of-home campaign, working on T-Mobile always proved to be a creative challenging pushing brand standards and out-of-the box ideas.

Detroit Out-of-Home Executions in Environment