Some razors just don't cut it. Finding a missed hair can be a shocking experience, which is why the following print advertisements were created - to humorously depict women's fear of the creature that sometimes can't be contained.

The traditional definition of a man is changing, and here, Bruce Crocker pushes men to find a new danger zone - baking. A fictional division of Betty Crocker, this conceptual campaign is meant to get men into the kitchen (and the grocery store aisle). Using ordinary baking directions juxtaposed against dangerous and manly environments, Bruce Crocker changes the perception of what it means to be a man in the kitchen.

An introductory product line created to show that traveling with Incase Luggage is like traveling with a high level of personal protection, whether that be a sumo wrestler, the secret service, or a bodybuilder, the conceptual Incase Luggage campaign addresses one of the most worrying things on traveller's minds - how to protect your tech, and ultimately, yourself.

Mixing a sense of boldness and danger with female self empowerment and humor, these conceptual ads for Austin, Texas based Red's Indoor Gun Range encourage women to not only become experts with their weapons of choice, but to also shatter the assumptions of the kind of woman who enjoys recreational shooting.