The following campaign for Panda Express's Pacific Chili Shrimp came out of the core idea of reinvention. This wasn't supposed to look like Chinese food. This wasn't supposed to look like fast food. This was supposed to be something new -The perfect pairing of Chinese American Cuisine and Unbelievable Freshness, two pillars unique to the Pacific Chili Shrimp campaign. Below are explorations in the journey of which we worked to find the unique voice that visually say innovation, American Chinese, and savory.
