In an effort to target teens, we set out to repurpose the iconic Slurpee beverage as the most refreshing part of any hot summer day. By creating visual imagery that channeled mediums that teenagers were already using and encouraging consumers to upload their own #Slurpstagram, we revitalized Slurpee's status. From brainstorm to concept to execution, I was able to take part in this national TV spot for 7Eleven and put Slurpee back in the hearts and minds of our most socially-conscious generation.